Activation
Relying on a trusted
brand partner.
We do it by creating experiences and content that use the power of sports, entertainment and cultural events to make meaningful connections with audiences. This in turn delivers commercial results.

What we do
Our global presence and local-market expertise enables us to successfully manage activations all over the world. We offer end-to-end solutions, including all aspects of ideation, creation and execution for:
Experiential marketing
We create dynamic live experiences that help brands connect to fans and consumers.
Programs include:
- Venue/stadium sponsorship activations
- Fan/other festival activations
- Mobile campaigns
- Product sampling
- Viewing events
Sports experiences
We bring the excitement of sports to the fans off the field, creating touchpoints for them to celebrate their love of the game in ways that deliver for brand partners.
Experiences include:
- Game/match Production
- In-stadium promotions
- On-field/cheer team management
- Opening/championship ceremony production
Hospitality
We help brands create unforgettable end-to-end live experiences across a wide range of sports and entertainment events for corporate clients and business partners.
The Agency manages 10K+ guest sports experiences a year, from 18th green hospitality to center baseline at a tennis Major. Our team is an extension of your team and delivers experiences driven to build your business.
Live & virtual events
From hosting prestigious live sporting tournaments, to holding more modest virtual events, we plan, manage and implement events for our clients across the sporting world.
- Events include:
- Conferences/meetings
- Concerts/performances
- Watch parties
- Content streaming
Content production
We create content with real impact. Our bespoke content strategies and concepts target specific goals – like awareness, engagement or performance.
We find the most engaging way to tell your story through options including:
- Long form video content
- Short form video content
- Social media content
Talent & staffing
We have the contacts and experience to deliver world-class activations featuring A-list talent and brand ambassadors, as well as wider staffing and logistics. We put the right people in the game to deliver results.
Charity events & programs
We help sports and nonprofit clients reach their philanthropic goals while executing best-in-class charity events.
Programs include:
- Galas/dinners
- Conferences/meetings
- Auctions
- Sports tournaments including golf and tennis
Media activation
Coming soon