Brand Solutions
Relying on a trusted
brand partner.
The Agency drives value for our clients across a continuum of world class services. We provide consulting and activation support strategy through optimization.
What we do
We position our clients to maximize their sports investment.
Optimize your brand strategy
We immerse ourselves within your organisation, understanding every aspect of your business. Your operational procedures; brand vision and legacy; functional marketing processes; product and service offering, commercial audience and growth aspirations. This enables us to create an end-to-end partnership strategy incorporating every aspect of your commercial investment in sport.
Portfolio Auditing
The Agency experts dive deep into your current portfolio to evaluate business objective alignment, shared brand equities, asset utilization, and leverage our global database to provide investment level insights.
Partnership exploration
Each brand is unique, and each partnership must map to that uniqueness
Our team of global, regional, and local experts combine data driven insights to lay out the optimal paths and points of entry for partnerships. Our expertise on sports fans combined with brand insights delivers the starting point.
Partnership strategy
Partnerships connect brands directly with customer targets through a cultural point of passion: sports. The Agency builds partnership approaches that enhances brand perception, creates impactful activation opportunities, and supports the brand’s enterprise strategies and objectives. Sports is a powerful tool to move key brand considerations forward.
Rights sourcing, acquisition and negotiation
The Agency manages more than €/$500 million of sports marketing deal flow a year, negotiating assets across every major sports platform in regions of the world.
This expertise is at our client’s fingertips for direct negotiation leadership to brand background support.
Partner management
Partnership success starts with sound strategy followed with diligent management of the relationship and asset management. The Agency becomes an extension of your brand team managing rights and working internally across a brand’s key stakeholders to drive activation and asset utilization.