Research & Insights
Get data-driven
insights and expertise.
The Agency analytics team provides Brand clients with global insights, access to the largest sponsorship database in the industry, the ability to measure and optimize activation. Added to this are the tools to build the rights sponsorship portfolio based on fanbase insights.
What we do
Holistic data-driven analysis and consultancy
We combine the top sports sponsorship consultants with data lead analysis and insights. Our agency lives and breaths the sports fan, and we bring our mix of research tools to inform and drive strategy development.
Competitive landscape analysis
Our comprehensive benchmarks and deep-dive analysis of industries give you detailed information of the activities of your competitors.
Data reporting
We collect, manage and report useful and accurate sponsorship data from media and market research in an effective manner (dashboards, KPI measurement etc.).
Program optimization
Analysis is not just reserved for the time before and after the program, its ongoing. The Agency assists brands with building real time tracking dashboards to optimise performance. Insights designed for action.
Ongoing insight generation
We provide our clients with valuable ongoing market insights, trends and innovations for inspiration, strategic planning and daily work.
ROI analysis
We calculate the Return-On-Invest (ROI) by measuring media value as well as brand and sales impact of your sponsorship creating positive transparency for brands and rightsholders. The Agency works directly with brand partners to build multi-faceted ROI tracing systems.
Valuation of sponsorship inventory
Proprietary valuation tools are used to accurately value your sponsorship inventory, taking into account the tangible media value as well as the intangible value resulting from the association with the sponsored entity. Also available: audience opportunity analysis to evaluate the potential ROI of the market based on the inventory.
Inhouse market research
Our inhouse market research answers all your questions in the process of planning, implementing, activating and monitoring a sponsorship successfully. Our team builds and executes custom studies to further your consumer insights.